Customisable eCommerce platforms offer a range of advantages for businesses looking to expand their online presence. From unique design options to powerful testing and analytics features, there’s no shortage of reasons to choose a customizable eCommerce platform.
In this blog, we’ll explore three of the biggest advantages of customising your eCommerce platform.
1. Unique Design
With a customisable platform, you’ll have the ability to create a unique, branded design that stands out from the competition. Not only will this help you to establish a strong brand identity, it will also help to create an engaging and memorable experience for your customers.
With the right design and layout, you can create a truly unique store that resonates with your customers and sets you apart from the crowd.
2. Testing and Analytics
With customisable platforms, you’ll have access to a range of advanced testing and analytics tools that can help you to optimise your store and maximise your sales. From A/B testing to heat map analytics, you’ll have access to the data and insights you need to make informed decisions about your store and maximise your returns.
3. SEO Features
SEO is an essential part of any successful online business, and a customisable platform offers a range of SEO features that can help you to optimise your store and improve your search engine rankings. From meta tags to optimised URLs, you’ll have the ability to make sure your store is as visible as possible and attract more customers.
4. Business App Integration
One of the biggest advantages of choosing a customisable eCommerce platform is the ability to integrate existing business apps. This allows businesses to leverage the power of existing business applications such as customer relationship management (CRM) and accounting software to streamline operations, increase efficiency, and better serve customers.
Furthermore, integration with existing business apps allows businesses to access data from multiple sources, ensuring accuracy and reducing the risk of errors.
5. Automation
Automation can significantly reduce the time and effort required to manage an eCommerce store, as tasks such as product updates and customer service can be automated. This can free up time for businesses to focus on other aspects of their business, such as marketing, customer outreach, and product development.
6. Optimised Product Listings
Customisable eCommerce platforms allow businesses to optimise product listings. This can be done by using keywords, adjusting product descriptions and images, and offering promotional discounts. Optimising product listings can help businesses attract more customers and increase sales. Additionally, businesses can track customer behaviour and adjust their product listings accordingly, helping them to target their customers better.
7. Live Chat
Live chat is a great feature on an eCommerce platform as it allows customers to get their questions answered quickly and easily. With live chat, customers don’t have to wait on hold or send an email to get help. This helps to enhance the customer experience and increase customer satisfaction.
Additionally, live chat can be used to upsell and cross-sell products, leading to higher sales. This can be especially beneficial for businesses that have a large number of products or services to offer.
8. Customised CheckOut
Customising the checkout process can be an effective way to maximise customer satisfaction. When customers can customise the checkout process, it can be easier for them to make a purchase. For example, customers can select different payment options, shipping methods, and discounts.
Final Thoughts
Overall, customisable eCommerce platforms offer a range of advantages for businesses looking to expand their online presence. From unique design options to powerful testing and analytics features, there’s no shortage of reasons to choose a customizable eCommerce platform.
With the right platform, you can create a unique store that resonates with your customers and sets you apart from the crowd.
If you need bespoke eCommerce development solutions, let our team at Flying Web Solutions help you. We can help you through eye-catching eCommerce website design that will ensure you make the most of your digital advantage. Contact us today for more information.