How To Optimize A WordPress Website

Massimo Piazza
Reading time < 3 minutes

An article around Search engine Optimization in WordPress

You want as many eyes as possible on your website. Whether your goal is to entertain and inform readers, promote your work, sell your products and services, or, you know, provide the world’s best digital solution to your clients. Simply put, the more visitors you get, the easier it will be to build a consumer base you can count on.

There are a lot of ways to drive traffic to your site, but Search Engine Optimization (SEO) is one of the most effective. We will soon talk about it more in general, but today we are going to focus on how to boost SEO in WordPress.

1. Choose Your Hosting Provider Carefully

The hosting provider you pick is vital for SEO since Google started taking speed into account when ranking sites. If you haven’t created your website yet, you’ll want to choose a host that’s reliable and has a reputation for excellent performance. Even for an existing site, you may want to consider switching hosts if your current provider doesn’t meet these criteria. In both of these cases we can do it for you, so if you need help do not hesitate to contact us. We can suggest using DigitalOcean (with our support) or Siteground.

2. Use a Dedicated SEO Plugin

If you’re new to WordPress, you may not yet be familiar with plugins. These are small pieces of add-on software you can install, which add new features and functionality to your site.
There are many plugins designed specifically to improve your site’s SEO, providing small targeted features such as creating sitemaps. For even better results, you can also opt for a comprehensive SEO plugin such as Rank Math SEO, which will add a whole suite of optimization-focused features to your site (stay tuned, Rank Math SEO article coming soon)

3. Change your "Permalink" Structure

Permalinks are the permanent URLs that point to your site’s individual posts, pages, and other content. Clear, descriptive links that describe their content are easier for search engines to make sense of and tend to get a ranking boost.

WordPress offers a number of automatic permalink link Day and Name, Numeric, and more, but the best one is the Post Name structure since it communicates clearly what the linked content is about. To change your permalink structure get into WordPress dashboard and navigate to Settings > Permalink

settings permalink seo

4. Build Your Content Around Keywords

In an upcoming SEO article, we will talk about keywords more deeply. These are short phrases that describe your content’s topic.
Choosing a keyword for each post or page and using it in various places is a common way to communicate your topic to search engine crawlers and increase the chances of showing your content in relevant searches. But be smart and don't force your keywords into too many places, it would look unnatural or spammy.

5. Add and Update Your Posts Frequently

Google’s algorithms consider the frequency of content when deciding how to rank your pages. Google started preferring recently updated content, especially for time-conscious searches. Old but high-quality content will do well, but a boost is given to you newer, "fresh content".

That's why you'll want to add new content regularly. It's better to post 2 times a week for a while rather than posting 10 times in a week and don't post anything the next week.

To keep your consistency, try creating a posting schedule, varying up the types of content to keep your visitors interested. Write about relevant topics and also update existing content to make it always look fresh.


This is a shortlist of a big amount of things you can do to boost SEO for your website. Yes, it can be overwhelming but it's worth the time and money.
Choosing a popular platform like WordPress can make things easier but surely not easy.

In any case, if you need help with SEO you can contact us and rely on professionals with years of experience, letting you free yourself from worries.
Hope to see you soon reading our new upcoming articles, peace✌🏻

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Massimo Piazza

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